Lines of scientific research in the study of blood donor behavior from a social marketing perspective
Laura Romero-Domínguez, Josefa D. Martín-Santana, Agustín J. Sánchez-Medina, and Asunción Beerli-Palacio
| Year of publication: |
2021
|
|---|---|
| Authors: | Romero-Domínguez, Laura ; Martín-Santana, Josefa D. ; Sánchez-Medina, Agustín J. ; Beerli-Palacio, Asunción |
| Published in: |
Journal of nonprofit & public sector marketing. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1540-6997, ZDB-ID 2069730-2. - Vol. 33.2021, 3, p. 307-358
|
| Subject: | blood donation | blood donor behavior | content analysis | Social marketing | text mining |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10495142.2019.1707741 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012623634