Linguistic False Friends and Expected Food Markets: What can Make Consumers Not Choose Your Product?
Year of publication: |
2011
|
---|---|
Authors: | Fauquet-Alekhine, Philippe ; Fauquet-Alekhine-Pavlovskaia, Elena |
Institutions: | European Association of Agricultural Economists - EAAE |
Subject: | agronomy | product | market | marketing | food industry perception | psycholinguistic linguistic communication | language | foreign migration | brands | homonym | paronym | neograph | Consumer/Household Economics |
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