Link between Response‐inducing Strategies and Uninformed Response
Year of publication: |
1994
|
---|---|
Authors: | Schneider, Kenneth C. ; Johnson, James C. |
Published in: |
Marketing Intelligence & Planning. - MCB UP Ltd, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 12.1994, 1, p. 29-36
|
Publisher: |
MCB UP Ltd |
Subject: | Market research | Questionnaires | Response rate | Strategy | Surveys |
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