Link to success : how blogs build an audience by promoting rivals
Year of publication: |
2012
|
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Authors: | Mayzlin, Dina ; Yoganarasimhan, Hema |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 58.2012, 9, p. 1651-1668
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Subject: | Web 2.0-Technologien | Web 2.0 technologies | Social Web | Social web | Spieltheorie | Game theory | Nash-Gleichgewicht | Nash equilibrium |
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