Linking Advertising and Brand Value - This advertising turnover factor can measure how well your ad dollars are building brand value in the industry
Year of publication: |
2000
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Authors: | Herremans, Irene M. ; Ryans Jr, John K. ; Aggarwal, Raj |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 2226637. - Vol. 43.2000, 3, p. 19-26
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Saved in:
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