Linking Advertising, Materialism, and Life Satisfaction
Year of publication: |
2012
|
---|---|
Authors: | Sirgy, M. ; Gurel-Atay, Eda ; Webb, Dave ; Cicic, Muris ; Husic, Melika ; Ekici, Ahmet ; Herrmann, Andreas ; Hegazy, Ibrahim ; Lee, Dong-Jin ; Johar, J. |
Published in: |
Social Indicators Research. - Springer. - Vol. 107.2012, 1, p. 79-101
|
Publisher: |
Springer |
Subject: | Materialism | Television viewership | Materialistic advertising | Evaluation of standard of living | Life satisfaction |
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