Linking cause assessment, corporate philanthropy, and corporate reputation
Year of publication: |
May 2016
|
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Authors: | Szőcs, Ilona ; Schlegelmilch, Bodo B. ; Rusch, Thomas ; Shamma, Hamed M. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 44.2016, 3, p. 376-396
|
Subject: | Corporate philanthropy | Corporate reputation | Balance theory | Austria | Egypt | Firmenimage | Wohltätigkeit | Charity | Ägypten | Österreich | Corporate Social Responsibility | Corporate social responsibility | Unternehmen | Enterprise | Reputation |
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