Linking green innovation to firm success : cost leadership's mediating role in Vietnam
Thanh Trang Bui and Dung Quoc To
| Year of publication: |
2024
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|---|---|
| Authors: | Bui Thanh Trang ; To Dung Quoc |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1547-0628, ZDB-ID 2069757-0. - Vol. 31.2024, 1, p. 87-113
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| Subject: | cost leadership competitive advantage | emerging countries | firm performance | Green innovation | green process innovation | green product innovation | manufacturers | Innovation | Unternehmenserfolg | Firm performance | Umweltmanagement | Environmental management | Öko-Produkt | Sustainable product | Innovationsmanagement | Innovation management | Wettbewerbsvorteil | Competitive advantage | Vietnam | Viet Nam | Produktentwicklung | New product development | Industrie | Manufacturing industries |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1051712X.2024.2315344 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014514710