Linking ideas
Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – A key part of open innovation is finding the right process mechanisms. Many firms are developing formal technology scouting programs to provide a structured, focused approach to identifying and acquiring new ideas and technology. However, UK‐based Reckitt Benckiser has adopted another approach. Its RB‐IdeaLink website, not only promotes the fact that it is “open” to external ideas, but it provides a way for entrepreneurs and businesses to easily open a dialogue and submit ideas and proposals. Practical implications – Provides strategic insights and practical thinking that have influenced some of the world's leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.
Year of publication: |
2007
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Published in: |
Strategic Direction. - Emerald Group Publishing Limited, ISSN 1758-8588, ZDB-ID 2089990-7. - Vol. 23.2007, 4, p. 36-37
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Publisher: |
Emerald Group Publishing Limited |
Subject: | Innovation | New products | Product development | Internet |
Saved in:
Online Resource
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