Linking innovation to design : consumer responses to visual product newness
Year of publication: |
2011
|
---|---|
Authors: | Radford, Scott K. ; Bloch, Peter H. |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 28.2011, S1, p. 208-220
|
Subject: | Markteintritt | Market entry | Produktgestaltung | Product design | Erfolgsfaktor | Success factor | Konsumgüter | Consumer goods | Konsumentenverhalten | Consumer behaviour |
-
Geis, Gerold, (2003)
-
Erfolgreiche Markteintrittsstrategien im Konsumgüterbereich
Kamlage, Kerstin, (2001)
-
White, Roderick, (1973)
- More ...
-
Studying gendered embodied consumption with poststructuralist feminist hermeneutics
Drake, Carly, (2021)
-
Munro, Neil, (2012)
-
Jones, Ellis, (2012)
- More ...