Linking market orientation and service relatedness to new service development : the case of Italian small accounting firms
Year of publication: |
2015
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Authors: | Massaro, Maurizio ; Rossi, Gina ; Bagnoli, Carlo |
Published in: |
The international journal of management science and information technology : IJMSIT ; an official publication of the North American Institute of Science and Information Technology. - Toronto : NAISIT Publ., ISSN 1923-0273, ZDB-ID 2769259-0. - 2015, 16, p. 94-107
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Subject: | New Service Development | Market Orientation | Small Accounting Practices | Innovation | Relatedness | Marketingmanagement | Marketing management | KMU | SME | Italien | Italy | Innovationsmanagement | Innovation management | Wirtschaftsprüfung | Financial audit | Unternehmensdienstleistung | Business services | Dienstleistungssektor | Service industry |
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