Linking market orientation to international market selection and international performance
Year of publication: |
2011
|
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Authors: | He, Xinming ; Wei, Yingqi |
Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 20.2011, 5, p. 535-546
|
Subject: | Internationaler Markteintritt | International market entry | Betriebliche Standortwahl | Firm location choice | Marketingmanagement | Marketing management | Kulturelle Identität | Cultural identity | Modellierung | Scientific modelling | Industrie | Manufacturing industries | China |
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