Linking multi-channel customer behavior with shopping motives: An empirical investigation of a German retailer
| Year of publication: |
2008
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|---|---|
| Authors: | Schröder, Hendrik ; Zaharia, Silvia |
| Published in: |
Journal of retailing and consumer services. - London [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 12043850. - Vol. 15.2008, 6, p. 452-469
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