Linking satisfaction to share of deposits : an application of the Wallet Allocation Rule
Lerzan Aksoy
| Year of publication: |
2014
|
|---|---|
| Authors: | Aksoy, Lerzan |
| Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 32.2014, 1, p. 28-42
|
| Subject: | Customer satisfaction | Banks | Relative metrics | Share of deposits | Share of wallet | Wallet Allocation Rule | Kundenzufriedenheit | Zufriedenheit | Satisfaction | Allokation | Allocation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010252735