Linking supply chain management practices to customer relationship management objectives : a proposed framework
Year of publication: |
2022
|
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Authors: | Saad, Nourhan Ahmed ; Elgazzar, Sara ; Kac, Sonja Mlaker |
Published in: |
Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas. - Vilnius : [Verlag nicht ermittelbar], ISSN 1822-4202, ZDB-ID 2404327-8. - Vol. 23.2022, 1, p. 154-164
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Subject: | supply chain management | organization performance | customer relationship management objectives | supply chain management practices | Lieferkette | Supply chain | Beziehungsmarketing | Relationship marketing |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.3846/btp.2022.15475 [DOI] |
Classification: | D4 - Market Structure and Pricing ; M21 - Business Economics ; M10 - Business Administration. General ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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