"Listening is the new asking" : Social Media-Analyse in der Marktforschung
Holger Lütters; Marc Egger
| Year of publication: |
2013
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|---|---|
| Authors: | Lütters, Holger ; Egger, Marc |
| Published in: |
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung. - Hamburg : New-Business-Verl., ISSN 1436-798X, ZDB-ID 1473197-6. - Vol. 59.2013, 4, p. 34-41
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| Subject: | Big Data | nicht-reaktive Forschung | Sentimentanalyse | Social Media-Research | Social Media-Monitoring |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Notes: | Zsfassung in engl. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010227976