Listening to consumption : towards a sonic turn in consumer research
Year of publication: |
2019
|
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Authors: | Patterson, Maurice ; Larsen, Gretchen |
Published in: |
Marketing theory. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1741-301X, ZDB-ID 2072860-8. - Vol. 19.2019, 2, p. 105-127
|
Subject: | Consumer research | epistemology | methodology | music | ontology | sonic | turn | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Erkenntnistheorie | Epistemology | Ontologie | Ontology | Musik | Music |
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