Listicles vs. narratives : the interplay between mood, message type, and disclosure on native-advertising effectiveness
Chris R. Noland and Taylor Wen
| Year of publication: |
2022
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|---|---|
| Authors: | Noland, Chris R. ; Wen, Taylor Jing |
| Published in: |
Journal of current issues and research in advertising. - Abingdon, Oxon : Routledge, Taylor & Francis Group, ISSN 2164-7313, ZDB-ID 2070081-7. - Vol. 43.2022, 4, p. 377-399
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| Subject: | Öffentlichkeitsarbeit | Public relations | Unternehmenspublizität | Corporate disclosure | Werbewirkung | Advertising effects | Emotion | Konsumentenverhalten | Consumer behaviour | Experiment |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10641734.2022.2100845 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013464083