Lite marketing : consumer attitude and market response
Year of publication: |
2011
|
---|---|
Authors: | Chaudhary, Richa ; Aggarwal, Arteee ; Gopal, R. |
Published in: |
International journal of value chain management : IJVCM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1741-5357, ZDB-ID 2193393-5. - Vol. 5.2011, 2, p. 159-169
|
Subject: | Funktionelle Lebensmittel | Functional food | Körpergewicht | Body weight | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Indien | India |
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