Literacy matters in marketing
Year of publication: |
2017
|
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Authors: | Huhmann, Bruce A. |
Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 35.2017, 5, p. 558-582
|
Subject: | Consumer financial literacy | Cognitive capacity | Objective prior knowledge | Decision-making proficiency | Resource-matching perspective | Financial services marketing | Financial education | Processing fluency | Personal relevance | Need for cognition | Heuristics | Regulatory resource depletion | Finanzwissen | Financial literacy | Konsumentenverhalten | Consumer behaviour | Finanzdienstleistung | Financial services | Kognition | Cognition | Wissen | Knowledge | Entscheidung | Decision |
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Huhmann, Bruce A., (2017)
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