Literature Review of Impact of Branding on Base of the Pyramid Markets with Special Reference to India
Year of publication: |
2018
|
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Authors: | Raj, Keerthan |
Other Persons: | Aithal, P. S. (contributor) |
Publisher: |
[2018]: [S.l.] : SSRN |
Subject: | Indien | India | Markenführung | Brand management |
Extent: | 1 Online-Ressource (21 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: International Journal of Applied Engineering and Management Letters (IJAEML), 2(1), 43- 63. (2018) Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments March 6, 2018 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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