Living brands : consumer reactions toward online experienced-based marketing communication
Year of publication: |
2011
|
---|---|
Authors: | Fransen, Marieke L. ; Rompay, Thomas J. L. van |
Published in: |
Breaking new ground in theory and practice. - Wiesbaden : Gabler, ISBN 978-3-8349-3134-4. - 2011, p. 313-326
|
Subject: | Event-Marketing | Event marketing | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects |
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