Living in media and the future of advertising
Mark Deuze (University of Amsterdam, Amsterdam, the Netherlands)
| Year of publication: |
July-September 2016
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|---|---|
| Authors: | Deuze, Mark |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 45.2016, 3, p. 326-333
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| Subject: | Werbung | Advertising | Kommunikationswissenschaft | Communication science |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2016.1185983 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011591603