"Living the brand" : brand orientation in the business-to-business sector
Carsten Baumgarth
| Year of publication: |
2010
|
|---|---|
| Authors: | Baumgarth, Carsten |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 44.2010, 5, p. 653-671
|
| Subject: | B-to-B-Marketing | Business-to-business marketing | Unternehmenskultur | Corporate culture | Markenführung | Brand management | Unternehmenserfolg | Firm performance | Bewertung | Evaluation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003990989