Lobbying as a potent political marketing tool for firm performance : a closer look
Jeffrey E. Anderson, Silvia L. Martin, Ruby P. Lee
| Year of publication: |
2018
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|---|---|
| Authors: | Anderson, Jeffrey E. ; Martin, Silvia L. ; Lee, Ruby |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 35.2018, 7, p. 511-521
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| Subject: | firm performance | government contracts | lobbying | lobbying expenses | organizational slack | political marketing | Unternehmenserfolg | Firm performance | Interessenpolitik | Lobbying |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21102 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011970140