Local advertising over the product life cycle : the product-consumer relationship in the international context
by Saku Makinen and Hanna-Kaisa Desavelle
| Year of publication: |
2007
|
|---|---|
| Authors: | Makinen, Saku ; Desavelle, Hanna-Kaisa |
| Published in: |
Global consumer behavior. - London [u.a.] : ISTE, ISBN 978-1-905209-63-7. - 2007, p. 29-52
|
| Subject: | Globalisierung | Globalization | Konsumentenverhalten | Consumer behaviour | Diversifikation | Diversification | Mobiltelefon | Mobile phone | Bespielte Medien | Pre-recorded media | Electronic Commerce | E-commerce | Internet | Welt | World | 1996-2000 |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003502459