Local broadcast viewership in Major League Soccer
Year of publication: |
2019
|
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Authors: | Sung, Hojun ; Mills, Brian ; Mondello, Michael |
Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 33.2019, 2, p. 106-118
|
Subject: | demand | market segmentation | professional sport | televised viewing | Profisport | Professional sports | Fußball | Football | Marktsegmentierung | Market segmentation | Fernsehen | Television | Sportveranstaltung | Sport event |
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