Local identity and persistent leadership in market share dynamics : evidence from deregulation in the Korean soju industry
Year of publication: |
2013
|
---|---|
Authors: | Choi, Jay Pil ; Hong, Seung-hyun ; Jeon, Seonghoon |
Published in: |
The Korean economic review. - Seoul : KEA, ISSN 0254-3737, ZDB-ID 1385036-2. - Vol. 29.2013, 2, p. 267-304
|
Subject: | Local Identity | Brand Loyalty | Market Shares | Soju Industry | Marktanteil | Market share | Südkorea | South Korea | Deregulierung | Deregulation |
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