Local market characteristics and online-to-offline commerce : an empirical analysis of groupon
Hui Li, Qiaowei Shen, Yakov Bart
Year of publication: |
April 2018
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Authors: | Li, Hui ; Shen, Qiaowei ; Bart, Yakov |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 64.2018, 4, p. 1860-1878
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Subject: | Groupon | daily deals industry | O2O | two-sided platform | Preisdifferenzierung | Price discrimination | USA | United States | Online-Handel | Online retailing | Marketingtheorie | Marketing theory |
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