Local memoirs of a global manager
Year of publication: |
2008
|
---|---|
Authors: | Das, Gurcharan |
Published in: |
Harvard business review on emerging markets. - Boston, Mass : Harvard Business School Publ., ISBN 978-1-4221-2649-3. - 2008, p. 1-21
|
Subject: | Procter & Gamble Company | Multinationales Unternehmen | Transnational corporation | Internationales Marketing | International marketing | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Indien | India |
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