Local revenue response to service quality : spatial effects in seasonal ticket revenue data
Year of publication: |
2015
|
---|---|
Authors: | Müller, Sven ; Haase, Knut |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 49.2015, 9/10, p. 1391-1416
|
Subject: | Marketing | Sales | Empirical study | Regression analysis | Service quality | Geodemographics | Dienstleistungsqualität | Kundenzufriedenheit | Customer satisfaction | Regressionsanalyse | Konsumentenverhalten | Consumer behaviour |
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