Local stakeholders' image of tourism destinations : outlooks for destination branding
Danielle Fernandes Costa Machado, Mirna De Lima Medeiros and João Luiz Passador
| Year of publication: |
2012
|
|---|---|
| Authors: | Fernandes Costa Machado, Danielle ; Lima Medeiros, Mirna de ; Passador, João Luiz |
| Published in: |
Strategic marketing in tourism services. - Bingley, UK : Emerald Group Pub. Ltd, ISBN 978-1-78052-070-4. - 2012, p. 117-136
|
| Subject: | Städtetourismus | Urban tourism | Stadtmarketing | City marketing | Destinationsmanagement | Destination management | Markenimage | Brand image | Stakeholder | Brasilien | Brazil |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009581757