Localization drivers in an emerging market: case studies from Thailand
Year of publication: |
2008
|
---|---|
Authors: | Petison, Phallapa ; Johri, Lalit M. |
Published in: |
Management Decision. - Emerald Group Publishing Limited, ISSN 1758-6070, ZDB-ID 2023018-7. - Vol. 46.2008, 9, p. 1399-1412
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Localization | Emerging markets | Case studies | Thailand |
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