Locating prospective patrons for nonprofit performing arts organizations: A new use of a statistical model
Year of publication: |
2005
|
---|---|
Authors: | Yamamoto, Carol ; Dauer, James ; Andreasen, Jeff ; Collins, Maury |
Published in: |
International Review on Public and Nonprofit Marketing. - Springer. - Vol. 2.2005, 2, p. 22-33
|
Publisher: |
Springer |
Subject: | Nonprofit performing arts marketing | audience research | correlation analysis | multiple regression |
Saved in:
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