Extent:
Online-Ressource (XX, 331 S. 24 Abb, online resource)
Series:
Type of publication: Book / Working Paper
Type of publication (narrower categories): Hochschulschrift
Language: German
ISBN: 978-3-658-13446-4 ; 978-3-658-13445-7
Other identifiers:
10.1007/978-3-658-13446-4 [DOI]
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10014019642