Location-based services
Year of publication: |
June 2016
|
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Authors: | Ryschka, Stephanie ; Murawski, Matthias ; Bick, Markus |
Published in: |
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik. - Wiesbaden : Springer Fachmedien Wiesbaden GmbH, ISSN 2363-7005, ZDB-ID 2484159-6. - Vol. 58.2016, 3, p. 233-237
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Subject: | Location-based services | User-provider-technology relationship | Positional information | Value-added services to users | Konsumentenverhalten | Consumer behaviour | Mobile Anwendung | Mobile application | Deutschland | Germany | Navigationssystem | Navigation system | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing |
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