Lock in and switch : asymmetric information and new product diffusion
Luís Cabral
| Year of publication: |
2012
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|---|---|
| Authors: | Cabral, Luís M. B. |
| Published in: |
Quantitative marketing and economics : QME. - Dordrecht [u.a.] : Springer Science + Business Media, ISSN 1570-7156, ZDB-ID 2114104-6. - Vol. 10.2012, 3, p. 375-392
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| Subject: | Digitale Dienste | Web-based service | Wechselverhalten | Switching behaviour | Preismanagement | Pricing strategy | Asymmetrische Information | Asymmetric information |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009619784