Locked in by services : willingness to pay more and switching behavior in a digital environment
Year of publication: |
2006
|
---|---|
Authors: | Del Giudice, Manlio ; Polski, Michel |
Published in: |
Contemporary research in e-marketing ; 2. - Hershey, Pa. [u.a.] : Idea Group Publ., ISBN 1-59140-824-5. - 2006, p. 322-346
|
Subject: | Electronic Commerce | E-commerce | Zahlungsbereitschaftsanalyse | Willingness to pay | Konsumentenverhalten | Consumer behaviour |
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