Lockvogelangebote und Rabattschlachten : der Bierverkauf des Lebensmitteleinzelhandels in den 1970er und 1980er Jahren
Alternative title: | Loss-leader offers and discount battles : beer sales in food retailing in the 1970s and 1980s |
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Year of publication: |
2023
|
Authors: | Bodden, Nancy |
Published in: |
Jahrbuch für Wirtschaftsgeschichte. - Berlin : De Gruyter, ISSN 2196-6842, ZDB-ID 2464394-4. - Vol. 64.2023, 2, p. 585-618
|
Subject: | Brauindustrie | Konzentrationswettbewerb | Lebensmitteleinzelhandel | Lockvogelangebote | Massenkonsumgesellschaft | Preiswettbewerb | Sortiments- und Preispolitik | mass consumption society | retail prices | retailing | price competition | concentration | brewing industry | loss-leader offers |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | German |
Notes: | Literaturangaben |
Other identifiers: | 10.1515/jbwg-2023-0021 [DOI] |
Classification: | N34 - Europe: 1913- ; N74 - Europe: 1913- |
Source: | ECONIS - Online Catalogue of the ZBW |
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