Logbuch Direktmarketing : vom Mailing zum Dialog-Marketing
Christian Belz. Entwicklungs- und Autorenteam aus Forschung und Praxis: Hans-Peter Künzler, ...
| Year of publication: |
2003
|
|---|---|
| Other Persons: | Belz, Christian (ed.) ; Künzler, Hans-Peter (contributor) |
| Publisher: |
Frankfurt : Redline Wirtschaft bei Ueberreuter |
| Subject: | Direktmarketing | Direct marketing | Beziehungsmarketing | Relationship marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVI, 439 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Geb. : EUR 49.90 |
| ISBN: | 3-8323-0981-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014005940