LOGISTICS - SOURCE OF COMPETITIVE ADVANTAGE

This paper presents the logistics if source of competitive advantage. Logistics can offer a source of competitive advantage, such as a superior position compared to the competitors regarding cost reductions, service diversity and satisfaction of consumer requirements. The logistic activities generate cost and give value to the final product .Despite that the same logistic activity can be done in many ways, with different costs and performance , the evaluation of the activities and the links between them are essential for understanding the influence of logistics regarding the competitive advantage. The links in the chain of value show the synchronization of activities to obtain competitive advantage.