Logos and initial compliance : a strong case of mindless trust
Anat Rafaeli; Yael Sagy; Rellie Derfler-Rozin
| Year of publication: |
2008
|
|---|---|
| Authors: | Rafaeli, Anat ; Sagy, Yael ; Derfler-Rozin, Rellie |
| Published in: |
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations. - Catonsville, MD : Institute for Operations Research and the Management Sciences, ISSN 1047-7039, ZDB-ID 1022236-4. - Vol. 19.2008, 6, p. 845-859
|
| Subject: | Markenführung | Brand management | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003789680