Lohnt es sich, "gut" zu sein? : unternehmerische Sozialkampagnen als Instrument der Markenkommunikation
Simone Elpers
Year of publication: |
2011
|
---|---|
Authors: | Elpers, Simone |
Publisher: |
Marburg : Tectum-Verl. |
Subject: | Markenpolitik | Soziomarketing | Kampagne |
Description of contents: | Table of Contents [d-nb.info] |
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