Long-Range Planning--Challenge to Management Science
This paper attempts to define long-range planning as the organized process of making entrepreneurial decisions. It tries to answer three questions asked by managers and management scientists when they hear the phrase "long-range planning": What long-range planning is and what it is not; why it is needed; and what is needed to do long-range planning. The paper concludes with a brief statement why long-range planning can be considered a major opportunity for, and challenge to, Management Science.
Year of publication: |
1959
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Authors: | Drucker, Peter F. |
Published in: |
Management Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0025-1909. - Vol. 5.1959, 3, p. 238-249
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Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Saved in:
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