Long Tail or Steep Tail? A Field Investigation into How Online Popularity Information Affects the Distribution of Customer Choices
Year of publication: |
2007-12-07
|
---|---|
Authors: | Tucker, Catherine ; Zhang, Juanjuan |
Institutions: | Sloan School of Management, Massachusetts Institute of Technology (MIT) |
Subject: | Long Tail | Steep Tail | Customer Learning | Decisions Under Uncertainty | Internet Marketing | Category Management |
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