Long tail vs. blockbusters : a data-driven approach
Year of publication: |
2017
|
---|---|
Authors: | Ranjani, C. ; Kumar, Anita |
Published in: |
International journal of business and systems research. - Genève : Inderscience Enterprises, ISSN 1751-200X, ZDB-ID 2422801-1. - Vol. 11.2017, 1/2, p. 118-138
|
Subject: | blockbusters | long tail | business analytics | decision-making | Indian SME businesses | KMU | SME | Indien | India |
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