Long-term orientation as a determinant of relationship quality between channel members
Year of publication: |
2009
|
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Authors: | Ryu, Sungmin ; Moon, Chul Woo |
Published in: |
International business and economics research journal. - Littleton, Colo., ISSN 1535-0754, ZDB-ID 2143670-8. - Vol. 8.2009, 11, p. 1-9
|
Subject: | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Vertriebsweg | Distribution channel | B-to-B-Marketing | Business-to-business marketing |
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