LONG-TERM RELATIONSHIP TERMINATION MODEL: A STUDY OF THE ANTECEDENTS OF THE SERVICE ENCOUNTER EVALUATION AND OF THE MAINTENANCE/TERMINATION DECISION

This paper describes the objectives, the marketing issues, the methodology and the anticipated contribution of our doctoral research. The main focus is on identifying and understanding the antecedents of long term relationship dissolution

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Year of publication:	1999
Authors:	Prim-Allaz, Isabelle
Institutions:	HAL
Subject:	business relationship termination \| dissolution \| service encounter evaluation

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Extent:	application/pdf
Series:	Post-Print.
Type of publication:	Book / Working Paper
Language:	English
Notes:	View the original document on HAL open archive server: http://halshs.archives-ouvertes.fr/halshs-00471033/en/ Published - Presented, 12th EMAC Colloquium for Doctoral Students in Marketing, 1999, Berlin, Germany
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10008791791