Longitudinal study of digital marketing strategies targeting Millennials
Katherine Taken Smith
| Year of publication: |
2011
|
|---|---|
| Authors: | Smith, Katherine Taken |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 29.2012, 2, p. 86-92
|
| Subject: | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management | Zielgruppe | Target group | Altersgruppe | Age group | Werbewirkung | Advertising effects | USA | United States | 2009-2011 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009542023