A longitudinal study on organic food continuance behavior of Generation Y and Generation Z : can health consciousness moderate the decision?
Year of publication: |
2023
|
---|---|
Authors: | Kabir, Mohammad Rokibul |
Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1758-7212, ZDB-ID 2253957-8. - Vol. 24.2023, 5, p. 513-539
|
Subject: | Bangladesh | Extended TPB | Generations Y and Z | Health-consciousness | Longitudinal study | Organic food continuance behavior | Bio-Lebensmittel | Organic food | Bangladesch | Längsschnittanalyse | Longitudinal analysis | Konsumentenverhalten | Consumer behaviour |
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